Question Papers

University Of Delhi

B.A.   (Prog.) III Year

Mass Communication

2007 PART-1 Q1. Discuss any 4 of the following in detail:                                                8*4 1) Define mass communications. Discuss this in the context of a country like India. 2) What are the different modes of communications? Explain the importance of any one of the modes of mass communication in the context of developing countries. 3) Do the media reduce or increase problems in disaster situations. Give reasons. 4) What are the requirements of a good report? Differentiate b/w various types of reports with suitable examples. 4) Explain, with examples, the skills required by a good television anchor? 6) To what extent is it true to say that advertising can be an effective tool for social and cultural revolution? 7) Discuss with reference to any current news: ethical problems of defamation, libel and slander by media.                                                     PART-2 Q2.Comment on any 2 of the following:                                                        4,4 1)The difference b/w advertising and publicity 2)Qualities of crime or investigative reporting 3)Subliminal messages in advertising 4)FM or AM radio 5)Television interviews                                                     PART-3 Q3.(I) Comment on any 1 of the following in 250 words:                                     6 1) Eve teasing 2)Pollution 3)Female foeticide 4)Domestic violence (II) Capitalise and punctuate the following: A handful of students of the Indian institute of management skip the placement process every year to chase a dream that of starting their own ventures. The IIM-A feels this spirit of entrepreneurship should be encouraged and protected. University Of Delhi B.A.   (Prog.) III Year Mass Communication 2008 PART-1 Q1.Answer any 4 of the following in detail:                                                    8*4 1) Mass communication plays a revolutionary role in bringing about social change. Discuss the different modes of mass communication in the light of the above statement. 2) The computer is an important tool of mass communication. Do you agree? Discuss the various computer-based technologies used in mass communication. 3) Powerful editorials play a crucial role in influencing public opinion. Based on the principles of editorial writing for a newspaper, discuss the above statement. 4) Define group discussion. What are the differences b/w a group discussion for radio and T.V? 5) Define advertising and discuss the differences b/w advertisement and publicity. 6) Discuss the role of media during incidents of terrorism and floods. 7) Based on the laws of defamation, discuss the responsibilities and accountability of the press.                                                PART-2 Q2.Write short notes in about 150 words on any 2 of the following: 1)Developmental journalism 2)Mob mentality 3)Relation b/w grammar and mass communication 4)scriptwriting for radio 5) Organisation of a news room.                                                    PART-3 Q3.(I)Write an article in about 250 words on any one of the following:                  6 1) Child immunisation 2) Literacy programmes in India 3) Increasing migration towards cities 4) Effects of junk food 5) Increasing water crises (II)Correct the errors in the following passage: Taslima asked, is keeping quiet against wrongs committed by extremists the only way to prove that one is secular. I have paid a heavy price for speaking out against extremism and don't know why instead of supporting me these extremists are being given strength. I knew a secular India but am unaware of the India that keeps quiet in the face of extremist wrongs. University Of Delhi B.A.   (Prog.) III Year Mass Communication 2009 PART-1 Q1.Discuss any 4 of the following in detail:                                                 8*4 1)      Define 'mass communication" and explain its importance in the context of globalisation. 2)      What is the role and importance of standardisation of language in mass communication? Discuss with examples. 3)      "A reporter is the caretaker of society". Discuss the role of a reporter in the light of this sentence. 4)      Define 'advertising' and discuss its impact on society. 5)      What is cyber media? Analyse its impact in era of information revolution. 6)      Discuss the positive and negative roles of media in situations of riots and earthquakes. 7)      What is meant by investigative journalism? What should the reporter keep in mind while conducting his/her investigation? 8)                                                          PART-2 Q2.Write short notes in about 150 words on any 2 of the following:                  4*2 1) Role of mass communication in social change 2) Various modes of outdoor mass media 3) Different sources of news 4) Difference b/w print and electronic media 5) Importance of press laws                                                   PART-3 Q3.(I)Write an article in about 250 words on any 1 of the following:                 6 1) Increasing farmer suicides in India 2) Uma khurana case 3) Ruining of tribal culture 4) State of family planning programmes in India 5) Child labour (II)Correct the errors in the following passage: is national interest more important than the environment the Delhi high court posed this question to the central and the Delhi governments, stating that one needed to be aware of the environmental effects of the construction taking place on the banks of the Yamuna in the name of national interest Justice Geeta Mittal also wanted to know whether these activities encroached upon the basic rights of citizens as well as the Delhi Master Plan 2021. University Of Delhi B.A.   (Prog.) III Year Mass Communication 2010 PART-1 Q1.Answer any 4 of the following in detail.                                                     8*4 1)      What are the different modes of mass communication? Analyse the language used in print or television news. 2)      Discuss the potential of internet journalism in the light of the increasing use of computer technologies in mass communication. 3)      What are the preparations that an interviewer needs to undertake before preparing for an interview? Discuss the difference b/w an interview for T.V. and news papers. 4)      What do you understand by news? Discuss the various techniques of news writing. 5)      Discuss the techniques of editorial writing with specific references to writing an editorial for the print media. 6) Define advertising and analyse the influences that advertisement can have on society. 7) Comment in detail on freedom of the press.                                                   PART-2 Q2.Write short notes on any 2 of the following in not more than 150 words.       2*4 1)The difference b/w Editorial and feature writing 2)Press council 3)Review of your favourite film 4)Blog writing                                                   PART-3 Q3.(I) Write an article in about 250 words on any 1 of the following:                  6 1)Economic slowdown 2)SARVA SHIKSHA ABHIYAN 3)Problem of rural women 4)Terrorism (II)Correct the errors in the following passage.                                                       4 A number of former cricketers believe that ex-captain Rahul Dravid who has been going through a bad patch needs support to regain his lost self-confidence. A member of the 1983 World Cup winning cricket team Kirti Azad former asia cup hero surinder khanna and former wicket-keeper Saba Karim said on wednesday Dravid is a great batsman.he is definitelygoing through a rough patch. And this is when he needs our support the most in order that he can gain score runs for the country all the three cricketers rejected the suggestion of former chairman of selections Dilip Vengsarkar who had sugggested that Dravid be rested for a few matches. University Of Delhi B.A.   (Prog.) III Year Mass Communication 2011 PART-1 Q1.Attempt any 4 questions from this part:                                                       8*4 1)      To what extent do you think that the press is "the guardian of democracy and the protector of public interest?" Illustrate your answer with suitable examples.       2)   Which mode of mass communication is most effective and which is least effective in a    culturally,socially and linguistically diverse society like India? Give reasons with suitable examples in support of your answer. 3)      Advertising is responsible for the growth of a country's economy. Comment on this statement with examples. 4)      What are the main differences b/w a reprt,feature and an editorial? Discuss with suitable examples. 5)      Cyber media is still marginal in significance of a developing country like India.Do you agree? Give reasons for your answer. 6)      Using Mumbai terror attacks of 26th Nov 2008 as example, comment on the role of the media. Did the media act responsibly or was unethical in its treatment of the event? 7)      Discuss the responsibilities of the press with special reference to the laws of defamation and libel.                                                   PART-2 Q2.Write short notes on any 2 of the following: 1) Sensationalism in news coverage 2) Headlines 3) Off the record and on the record attribute 4) Language of the press 5) Subliminal messages in advertising                                                 PART-3 Q3.(I)Write a short note on any 1 of the following:                                        6*1 1) Commonwealth Games 2010 2) Satyam scandal 3) Abuse of the elderly 4) Ladli Scheme 5) NREGA (II)Correct the errors in the following passage:                                           4*1                                                                     Gurcharan das..........seeks to read The Maharashtra as an act of self-cultivation, asking how one applies its values and codes to a modern world realising the perils of such an exercise, and conscious as a Hindu executive he might be suffering "A st age melancholy", Das begins an exercise in reading and re-reading. He begins a powerful form of initiative especially with scholars like Sheldon Pollock Paul Friedrich to help him. If a man is know the scholars he enjoys and the Bibliography keeps Das in wonderful company.